BSBA–Marketing Management Curriculum Revision Workshop

The BSBA–Marketing Management Program conducted a Curriculum Revision Workshop on August 06, 2025, with the active participation of key stakeholders. The workshop provided an avenue for collaborative dialogue, consultation, and feedback on the existing program curriculum, with particular attention to current industry requirements, emerging marketing trends, and the competencies needed by graduates in the modern business environment.

To enhance and strengthen the BSBA–Marketing Management curriculum by incorporating relevant industry requirements, current market trends, emerging marketing practices, and essential competencies that will better prepare students for employment, entrepreneurship, and professional opportunities in the marketing and business sectors.