Risk Management Practices in Corporate Event Planning: Basis for Awareness Program

Researchers

DR. APPLE M. RAPADA, MS. XYRYLL ANN O. ABUAN

Abstract

In the competitive landscape of corporate event planning, a strategic approach to risk 


management can be a key differentiator. By proactively addressing potential challenges, event 


planners can not only protect their organizations from negative consequences but also gain a 


competitive advantage through enhanced resilience and adaptability. This study aims to assess 


the Risk Management practices of selected Event coordinators in Cavite in terms of 


communication, strategic planning, tools, and equipment, financial control, and regulatory 


compliance. And also, to determine the significant relationship between the profile of the event 


coordinators and their risk management practices in corporate event planning. The study\'s 


respondents are selected event coordinators in Cavite. The result revealed that the Risk 


Management practices in Corporate event planning are regularly Practiced. It is also revealed 


that there is no significant relationship on Risk management practices and as to location, 


educational qualification, years in the industry, and number of transactions, while capital 


investment have a significant relationship. Based on the findings and conclusion presented, the 


event coordinators can create smoother event operations and fewer disruptions when handling an 


cvent. Event coordinators enhanced their skills and experience to increase carning potential and 


carcer advancement. 


To improve and diminish the risk in corporate cvent planning a 


comprehensive risk management framework that aligns with the organization\'s strategic goals 


and regular review and update risk management practices. 


 

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