This descriptive survey research examined the utilization of social media and marketing strategies in teaching business courses, as assessed by school
administrators, faculty members, and students. The study aimed to evaluate how
modern marketing tactics are applied to enhance student engagement and to address
the challenges associated with integrating digital platforms into instructional practices at
the College of Business and Public Administration (CBPA). Data were gathered
through a structured survey questionnaire and analyzed using frequency, percentage,
weighted mean, Likert scale, ranking, and Analysis of Variance (ANOVA). The findings
revealed a high level of social media adoption among faculty, particularly in platform
selection and content delivery. Students reported slightly higher perceptions of usage and engagement than faculty and administrators. Moreover, ANOVA results indicated
no statistically significant differences among the three groups\' assessments, signifying a
consistent and shared perception of social media\'s pedagogical value. Although social
media was recognized as an effective instructional tool that fosters interactivity and learning engagement, several challenges were identified, including limited content development skills, technological constraints, and occasional resistance to innovative
teaching methods. The study concludes that social media serves as an essential driver
for modern business education. It recommends institutional strategies such as
strengthening digital infrastructure, conducting targeted faculty training, and establishing
clear policies and best practices to optimize the effective integration of social media into
the business curriculum.